, a website displaying interviews, music videos and feature-length films, launched in April 2008. Pitchfork has launched a variety of subsidiary websites. As of 2006, it had 170,000 daily readers and was publishing five album reviews a day. By the end of 2004, Pitchfork had garnered followers for its coverage of underground music and its writing style, which was often unhindered by the conventions of journalism. The site also added a daily music news section by year's end through the work of its expanding staff and resources. īy 2004, Schreiber brought on Kaskie as his partner in Pitchfork and they moved from sporadic updates and an unpredictable schedule to an expanded offering of four full-length album reviews daily, as well as interviews, features, and columns-designed to model a magazine for the internet age. Schreiber said he understood it would make Pitchfork subject to ridicule, but 'wanted Pitchfork to be daring and to surprise people'.

Billboard later wrote that the review was 'extremely long-winded and brazenly unhinged from the journalistic form and temperament of the time'. It was unusual for a review to be published on the same day as an album's release. Pitchfork's 10/10 review of the 2000 Radiohead album Kid A generated a surge in readership and was one of the first signs of Pitchfork becoming a major publication. In early 1999, Schreiber relocated Pitchfork to Chicago, Illinois. Schreiber wrote the website's first review, of Pacer by the Amps. In May 1996, the site began publishing daily and was renamed Pitchfork, alluding to Tony Montana's tattoo in Scarface. Initially called Turntable, the site was updated monthly with interviews and reviews. Schreiber was influenced by fanzine culture and had no previous writing experience. Pitchfork was created in February 1996 by Ryan Schreiber, a recent high school graduate who was living in his parents' home in Chicago.

In January 2024, Condé Nast announced that it was merging Pitchfork into the men's magazine GQ, resulting in layoffs. Its offices are located in One World Trade Center alongside other Condé Nast publications.

The mass media company Condé Nast acquired Pitchfork in 2015 Schreiber and the president, Chris Kaskie, remained until 20. Originally headquartered in Minneapolis, Pitchfork relocated its offices to Chicago and, in 2011, to Brooklyn. During the 1990s and 2000s the site's reviews-favorable or otherwise-were considered widely influential in making or breaking careers. The site publishes 'best-of' lists-albums, songs-and annual features and retrospectives each year. Since 2016, it has published weekly retrospective reviews of classics, and other albums that it had not previously reviewed. The site is widely known for its daily output of music reviews but also regularly reviews reissues and box sets. It earned a reputation for its extensive coverage of alternative and independent music, and expanded to cover other genres of music, including hip hop and pop. Pitchfork (formerly Pitchfork Media) is an American online music publication founded in 1996 by Ryan Schreiber while he was working at a record store in suburban Minneapolis. Condé Nast (prior owners, Ryan Schreiber & Chris Kaskie)ġ996 28 years ago ( 1996) (as Turntable)

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